Martin Alva
Ducati UAE on Saturday announced the inauguration of its new showroom at Sheikh Zayed Road Exit by showcasing the new Panigale V4 Speciale at the ceremony.
Ducati’s official distributor in the Emirates area, Revolution Accessories which is owned by Abu-Dhabi based Al Masaood Group cut the ribbon for a 4,000-square meter showroom. The guest list at the event included major Ducati riders from Italy.
Joel O’Brien, General Manager of Ducati UAE said: “Today’s opening of our bigger showroom brings forward Ducati’s vision and strategy as a leading player in the world of motorsports. The growing interest in motorcycles and motorsports in the country has been astounding, and we are here to pave the path for a generation of motorcycle lovers seeking for a destination, guided by the values that Ducati is known for. This new location for Ducati signals the market that we are set to lead the race and become the best motorcycle showroom in the UAE as we continue to innovate and upgrade our service facility adjacent to the showroom. The state-of-the-art service centre is matched by highly experienced Ducati technicians and mechanics that were internationally-trained to serve the bikers community in the UAE to ensure the highest levels of customer satisfaction.”
The new facility features a showroom as well as the Ducati Service Centre providing greater accessibility for owners and enthusiasts. The opening ceremony also witnessed the presence of team members from Ducati Italy Ms Manuela Montanari and Mr Filippo Esposito.
Filippo Esposito, Export Area Manager, Ducati Motor Holding, commented: “Ducati’s new home in the UAE is testament to the growing appreciation to motorsports and top-notch driving experience in the country. Al Masaood’s leadership in the local automotive sector and strong values on excellence perfectly resonate with Ducati’s which further boost its presence and make it the region’s most loved motorcycle brand.”